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The short answer is no, 58% of members never cycle with only 31% occasionally cycling. To get a sense of what a Peloton member is like, I wanted to understand whether they also cycle outside. We also should note that for many the gym is a social occasion where they meet others. Another member commented that they use heavy barbells in the gym which they can’t use at home when weights dropped to the floor. The more specialist activities cannot be replaced by a Peloton membership. But not everyone agrees and for some the gym will remain: “Nothing replaces in-studio yoga for me, especially when it's heated.” Peloton member, Jan 2021
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Many members comment on mandatory mask use as a reason not to go back, but also the unhygienic conditions of a shared gym environment. Piece of mind is also a major consideration. (Especially saving money because my husband and I both use the Peloton.)” Peloton member, Jan 2021 “I am saving money and getting more of a variety with Peloton. When you consider that 78% of Peloton members share their Peloton with other household members, Peloton turns out to be a major cost saving versus going to the gym. I love not being tied to a schedule since I work from home, it’s easy to fit it in when I can in between meetings etc.” Peloton member, Jan 2021 “I’ve learned to love using my own music (at my volume preference) and working out when I want. You can also workout around your own schedule. For half of those surveyed they’ve replaced their gym memberships with Peloton.Ĭonvenience is a big factor here, not having to leave the home in order to workout maximises the time you can spend doing just that. If it can replace gym memberships it’s market size is dramatically increased. This is a fascinating question and one that dictates Peloton’s long-term future.